Implementation of an e-commerce store via the Salla platform with integrated technical and marketing setup based on best e-commerce and SEO practices. ⸻ 🔹 Technical Setup ✔ Creating a professional store with an organized structure (Site Structure) ✔ Building correct SEO-friendly categories ✔ Creating and activating XML Sitemap and linking it in Google Search Console ✔ Professional robots.txt file setup ✔ Configuring SEO-friendly URLs ✔ Optimizing site speed and addressing Core Web Vitals ✔ Image compression and enabling Lazy Loading ✔ Schema Markup setup (Product / Offer / Breadcrumb) ✔ Linking Google Analytics 4 (GA4) and event tracking (Events) ✔ Setting up Google Tag Manager for code management ✔ Linking Google Search Console for indexing and performance monitoring ✔ Setting up Google Merchant Center to display products in Google Shopping ✔ Configuring Conversion Tracking for accurate purchase monitoring ⸻ 🔹 Search Engine Optimization (SEO) 🔎 Keyword research based on search volume and competition 🔎 Optimizing Meta Title and Meta Description 🔎 Writing SEO-optimized product descriptions 🔎 Optimizing Heading Structure (H1, H2, H3) 🔎 Professional Internal Linking Strategy 🔎 Conversion Rate Optimization (CRO Optimization) ⸻ 🔹 Marketing and Analytics Aspect 📊 Analyzing user behavior via GA4 📊 Tracking traffic sources (Organic / Paid / Direct / Social) 📊 Setting up monthly performance reports 📊 Optimizing campaigns based on data ⸻ 🎯 Goal: A store built on a strong technical foundation + appearing in search results + accurate conversion tracking = sustainable sales growth.