Restaurant owners sometimes see the problem in one place... when it's actually somewhere else. A restaurant owner was convinced that the reason for low sales was marketing only. After reviewing operations, it turned out the problem was with timing, order preparation time, inconsistent food quality, and a high waste rate of raw materials. When these things were fixed, the results appeared before a single Riyal was spent on advertising. Operations first, then marketing. That's why any development decision must start with a correct diagnosis, not guesswork. If you own a restaurant and want to know what's stopping its growth, or where money is being wasted without you realizing it, you can start with an initial consultation, and then we can determine if your restaurant needs development in operations, costs, or sales. Mohamed El Shenawy Restaurant Operations and Development Consultant First consultation for evaluation is free.