Building content plans and strategies (monthly/quarterly). Scheduling posts and monitoring engagement and account growth. 2 Writing and creating professional content: Writing short video scripts (Reels / TikTok) for celebrities and restaurants. Crafting captions (ad copy) in a persuasive and attractive sales style. 3 Designing account and visual identity: Building a unique visual identity (logo, color palette, fonts) that distinguishes your brand from competitors. Arranging and coordinating the account's grid layout to reflect a professional look at first glance. 4 Graphic design and print production: Designing social media posters, electronic menus for restaurants, promotional ads, and advertising materials.