Most entrepreneurs today start wrong from the first step. Many people put all their life savings into a project even though they have no experience in the field they are investing in. All they saw was that a relative or friend opened the same project and it's doing well... so they thought it was easy. But what no one sees is: - The real sales volume. - The volume of expenses. - The debts. - The competition. - And whether the project is actually profitable or just looks successful. Before you put a single riyal into any project, ask yourself: - Is there still demand for this activity? Or has the market become saturated? - If there is an opportunity, what percentage of the market can I capture? - Should I start from scratch and build it up? Or buy an existing project (acquisition) which is cheaper and faster? - On what basis should I choose the location? - What will I offer the customer to make them leave the competitor and come to me? - How will I price my products so that I make a profit and am not too expensive? - If I buy an existing project... what is its fair price? - And if I sell it after a while... for how much? - And if the project fails... how can I exit with the least possible losses? - And is this project suitable for my experience and capabilities? - Do I have enough liquidity to run the project until it stands on its own feet? - Do I have money to spend on my household and personal commitments during this period? Be careful... the market is not like it used to be. In the past, you would open a shop and customers would come on their own. Today, competition is fierce, marketing has become an essential part of success, some activities have reached saturation, and any wrong decision could cost you all your capital. I meet entrepreneurs almost daily... Some started with 50,000 riyals... And some started with a million riyals... And the result in many cases is the same... Debts... losses... weak sales... and attempts to save the project after the problem has grown. And then they start looking for consultants and development companies to try to reduce losses or salvage what's left. Why wait until you fall? Do the right thing from the start. Identify the project you intend to enter, and hire a specialized consultant or company to conduct a real feasibility study for you, not just numbers on paper. Go down to the market... Study the competitors... Analyze the demand volume... Evaluate the location... And provide you with a clear report to help you make a sound investment decision. And when all the information is in front of you... You will know for yourself: Is this project worth it? Or is it better to look for a stronger opportunity? Or to preserve your money and effort instead of taking an unnecessary risk. Mohamed El Shenawy Consultant for Project, Restaurant, and Catering Development Specializing in: - Feasibility studies. - Project establishment and operation. - Project evaluation. - Buying and selling. - Operational development. - Improving performance efficiency and profitability.