What made you think you understand restaurants? When you build a building, you get an engineer. And when you go for a check-up, you go to a doctor. And when your son needs to learn, you get him a teacher. And when your car breaks down, you take it to a mechanic. Because you believe that every field has its people and expertise. So what made you think you understand restaurants? Why do you imagine that just because you have capital, you understand operations, management, marketing, costs, quality, inventory, and employees? When you hire a restaurant manager, sit and listen to him. And when you seek the help of a chef, listen to him in the kitchen. And when the accountant advises you, listen to him regarding the numbers. And when you consult a marketing specialist, listen to him in marketing. Each person in their field has knowledge and experience that you are not required to know all of. You are required to choose the right person, listen to them, and hold them accountable for the results. Restaurants are not a project that is opened with money alone. Restaurants are science, management, operations, systems, and daily follow-up. And the biggest mistake is to spend thousands of riyals on decor and equipment and be stingy about paying a specialist to save you from mistakes that could cost you all your capital. Listen to the experienced... because the cost of consultation is always less than the cost of correcting mistakes. Mohamed El Shenawy Founder of Bait Al Matam Company Consultant for establishing, operating, and developing restaurants and catering I help investors and restaurant owners evaluate projects before investing, establish, operate, and develop restaurants, set up operating systems, and improve performance and sales. The first consultation is free for 30 minutes.