A single sentence I heard in a restaurant made me realize they have a big problem. I was sitting in a restaurant waiting for food. Suddenly, I heard the waiter say to the chef, "Make it like every time." The sentence looks normal. But for me, it was enough to know there was a problem. What does "like every time" mean? Is there a fixed recipe? Or does each chef make it his own way? And if each chef works from his own mind, then the customer will try a different taste every time. And the customer is not coming to try their luck. The customer is coming because they expect to eat the same dish with the same quality every time. And here I knew the problem was not with the chef. Nor with the food. The problem is with the system. Because a restaurant with a system, any chef on the line will produce the same quality, the same taste, and the same quantity. As for a restaurant that relies on people's moods, every day will have a different taste. Decor attracts the customer the first time. But consistency in quality and service is what brings them back every time. Mohamed El Shenawy Founder of Beit Al Matame Consultant for establishment, operation, and development of restaurants and catering I help investors and restaurant owners evaluate, establish, develop, and operate their projects on scientific foundations. The first consultation is free for 30 minutes.