A restaurant owner called me and said: Help me, doctor. Sales were 80,000 riyals, then dropped to 65,000 riyals, then reached 25,000 riyals. I was worried, losing money, and paying salaries out of my own pocket. I told him, let's go back to the beginning and see where the problem lies. Did you tamper with the product? He said, no, thank God. Did you fire a professional chef who had the recipes? He said, no, thank God. Did you raise the product price excessively? He said, no, thank God. What about marketing? He said, thank God, I'm in daily contact with my customers and we work on offers during occasions. What about packaging? He said, it's excellent, and I have a strong visual identity. What about variety and menu items? He said, I have two main products, chicken and meat, and there are no shortages in the items. What about the competitor? He said, he's doing well, and his business is stronger. I asked him, what is he doing that you are not? He said, he offers free salads and a piece of dessert with every sandwich. He also has luxurious seating, which attracts gatherings and groups. I told him, and what about you? What is the competitive advantage you offer? He was silent for a few minutes. And he said: Nothing. And here was the problem. Your problem is that you are in a highly competitive market, but there is no clear reason for the customer to leave others and come to you. If you look deeper at any project you are a customer of, you'll find it usually offers you a competitive advantage. Maybe you know it, Or maybe it's what makes you choose it without realizing it. Better price Faster service Different product Added value Better experience More comfort Or even a reason that makes you trust it more. The same idea must be applied to your project. Don't open a project and say, 'I just have a product.' Ask yourself: What will I offer the customer that will make him pass by 5 competitors and come to me? If there is no clear answer, then you need to work on your competitive advantage before blaming the market. In strong competition, a good product alone is not enough. You must have a clear reason for the customer to choose you. Beit Al المطاعم Company Specialists in establishing, operating, and developing restaurants and catering projects. And conducting feasibility studies (establishment and operational). Evaluating restaurants before purchase and investment. Brokering the sale and transfer of restaurants and catering kitchens. Building operational systems and controlling costs. Developing projects and improving sales and competitive advantage.