You won't succeed as long as you manage the restaurant with your mindset and not your customer's mindset.
You won't succeed
If you spend hundreds of thousands on the project
And when it came to marketing, you were afraid to spend
And you said a good restaurant will market itself.
You won't succeed
If you don't know who your customer is
What they like
Why they buy
And what makes them choose you over your competitors.
You won't succeed
If a mistake happens on your end
And instead of fixing it and maintaining customer satisfaction
You chose to save a few riyals and lose the customer.
You won't succeed
As long as your response to any complaint is
'The customer doesn't understand anything.'
The customer is not required to understand your business.
You are required to understand your customer.
You won't succeed
If all your attention is on the decor, the facade, and the image in front of people
But as soon as we enter the kitchen
We find a completely different level.
And you won't succeed
As long as every decision you make is based on
'What I like'
'What I see'
'What I believe in'
Instead of asking
'What does my customer want?'
'How does my customer see me?'
'Why should they choose me?'
'Why should they come back to me?'
You might be the owner of the restaurant
But the customer is the one paying the rent, salaries, and expenses, and in the end, they are the one who decides whether your project grows or closes.
So, if you want to know if your restaurant is actually good or not
Get out of the owner's mindset for a bit
And enter your restaurant with the customer's mindset.
Beit Al Matam Company
Specialists in establishing, operating, and developing restaurants and catering projects
Feasibility studies (establishment and operational)
Restaurant evaluation before purchase and investment
Building operational systems and cost control
Marketing and sales development
Recruitment and team building
Restaurant brokerage (sale and transfer)