Job Description Job Title: Social Media Specialist Department: Marketing and Public Relations Location: Mecca Direct Manager: Marketing Manager / Project Manager First: Job Objective Manage and develop the project's presence on social media platforms by preparing and implementing marketing plans, creating creative content, interacting with the audience, and enhancing the project's brand identity, contributing to increasing brand awareness, attracting customers, and raising engagement rates, visits, and sales. Second: Job Tasks and Responsibilities 1. Social Media Account Management * Manage the project's official accounts on Instagram, Snapchat, TikTok, X, and others. * Prepare and implement the daily, weekly, and monthly posting schedule. * Monitor messages and comments and interact professionally with the audience. * Maintain the visual identity and marketing language of the project. * Follow the latest trends and viral content and leverage them to promote the project. 2. Content Creation and Coverage * Generate creative ideas for marketing content. * Photograph and document activities and events within the project. * Prepare short videos (Reels / TikTok / Snapchat). * Write marketing copy and catchy headlines. * Coordinate with designers and photographers to produce professional content. * Execute live coverage of events and occasions. 3. Marketing and Advertising Campaigns * Participate in preparing and implementing digital marketing campaigns. * Suggest marketing ideas to increase visitor and customer numbers. * Coordinate with influencers and celebrities to execute promotional campaigns. * Monitor the performance of paid ads in collaboration with the marketing team. * Promote the offers, activities, and services provided by the project. 4. Reputation Management and Communication * Monitor customer opinions and reviews on social platforms. * Handle feedback and complaints and forward them to the relevant departments. * Enhance the project's positive image. * Build continuous relationships with the audience, influencers, and content creators. 5. Analysis and Reporting * Prepare weekly and monthly reports on account performance. * Measure reach, views, engagement, and follower growth rates. * Analyze the performance of content and marketing campaigns. * Provide recommendations to improve performance and achieve marketing goals. * Practical experience of one to three years in social media account management. * Proficiency in using social media platforms and their management tools. * Ability to photograph with a mobile phone and produce professional content. * Proficiency in basic editing and design software such as CapCut and Canva. * Excellent Arabic marketing writing skills. * Knowledge of paid advertising basics and data analysis. * Previous experience in commercial, entertainment, or real estate projects is preferred. Fourth: Personal Skills * Creativity and the ability to generate new ideas. * Communication and audience interaction skills. * Responsiveness and ability to keep up with events. * Organization and time management. * Ability to work in the field and cover events. * Teamwork and ability to work under pressure. Send CV to